Over the years, Inez and Vinoodh have developed an approach that allows them to focus on a single subject from two different perspectives. Inez describes it this way:
"I'm usually the one that directs the model and gets the pictures where the model is looking into the lens. Vinoodh is the one that walks around. Because the model is looking at me, there is a real look in her eyes that you don't achieve by saying 'look away,' where you get a vacant thing."
Their diverse style attracts a wide variety of clients, which is important from a financial perspective because advertising campaigns determine the commercial success of any photographer. Over the years Inez and Vinoodh have contributed to countless campaigns for the most prestigious fashion brands such as Yves Saint Laurent, Balmain, Nina Ricci, Jean-Paul Gaultier, Isabel Marant, Giuseppe Zanotti, Lanvin Homme, Miu Miu, Christian Dior, Gucci, Chloé, Givenchy, Calvin Klein, Balenciaga, Yohji Yamamoto, Chanel, Roberto Cavalli, Louis Vuitton, Helmut Lang. They also made a photoshoot for Pirelli magazine in 2007.
In 2013, journalists claimed that the duo's astronomical royalties were the highest in the fashion industry.