By the mid-1990s, Mario Testino was already collaborating with leading publications: various versions of Vogue, Elle, The Face, Vanity Fair, Harper's Bazaar, Allure, etc. It was Testino who revealed to the world Gisele Bündchen, who became the richest supermodel in the world.
In 1995, the Versace fashion house held an advertising photo shoot with Madonna. The campaign was started by Richard Avedon. The relationship between the model and Richard did not work out, and Madonna suggested Gianni Versace to replace him with Mario Testino. After the fashion designer saw the photos, he concluded: "You have the gift of photographing clothes, you know how to present them in the best light, and this is a rare talent." Madonna liked the work so much that one of the shots made by Testino she put on the cover of her album "Something to Remember".
In 1996, Tom Ford commissioned Testino to prepare a campaign for Gucci. The photographer filled the shots with sexual overtones, and his advertising brought the fashion house a profit of 330 million dollars.